Chelsea have agreed on a new sleeve sponsorship deal with cryptocurrency company BingX, which will also feature on training kits from next season.
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Chelsea land new sleeve sponsorAgreed deal with crypto company BingXTo be unveiled during Middlesbrough clashWHAT HAPPENED?
The name BingX will appear on the sleeves of Chelsea players for the remainder of the ongoing season while it will be seen in front of their training kits from the 2024/25 season. The club are likely to unveil BingX-marked jerseys in their Carabao Cup semi-final first-leg clash against Middlesbrough on January 9, according to .
AdvertisementGettyTHE BIGGER PICTURE
After starting the season without a shirt sponsor, the Blues roped in sports data company Infinite Athlete as their principal shirt sponsor in September on a short-term deal. From the 2024/25 season, Infinite Athlete will appear on the club's training kit along with BingX, although, it is still not confirmed who will be the club's next shirt sponsors.
DID YOU KNOW?
Despite a nightmare start to their Premier League campaign this season, Mauricio Pochettino has successfully managed to guide the team to the last four stage of the Carabao Cup. The Argentine manager will aim to go all the way and win his first trophy as Blues boss to salvage some pride in his debut season at Stamford Bridge.
GettyWHAT NEXT FOR CHELSEA?
Before facing Boro, Pochettino's side will meet Preston North End on Saturday at their home in an FA Cup third-round clash.